We’ve got a refreshing new look with our natural drop of Wales

A new year, the same refreshing taste of Wales, but a bold new look for us at Princes Gate, as we announce our latest brand refresh set to hit the shelves later this month.

After first bottling our naturally Welsh water in 1991, we’ve aptly named our range ‘A Natural Drop of Wales’ to celebrate our Welsh heritage and quality.

The creative yet simple representation of the natural process that produces our water, with the backdrop depicting the beautiful hills of Pembrokeshire, in the surrounding landscape, lends itself well to the essence of our new brand and all it stands for; provenance, heritage, and its duty of care towards protecting it. 

We also have a few new friends joining the Princes Gate brand, headed up by Dewi, our new raindrop mascot. These little characters will help us with getting the word out there about our tasty water, charitable work, and environmental practices. We’ve already developed a soft spot for them and think they really encapsulate the personality of Princes Gate, we’re friendly, care about what we do and don’t take ourselves too seriously. Keep an eye out for more of adventures from Dewi and his friends! 

Of the brand refresh Sam Atkinson, our Head of Sales & Marketing here at Princes Gate, said: "This is an exciting time for Princes Gate and we’re thrilled to reveal the brand refresh and all that it encapsulates. We’re known to be a passionate bunch and we were keen to ensure that this new look really celebrates our heritage, our source, and our ‘home’ and I’m so pleased with the result."

Sustainability sits at the heart of Princes Gate and we are passionate about reducing its impact on the environment.

Projects to date have included the launch of bottles made 100% from other bottles (excluding cap and label), powering the factory using renewable electricity (including that produced on-site through our own wind turbine and solar PV) and improving biodiversity on our site which includes planting a wildflower meadow, re-establishing a natural pond and introducing bee hives!

Our mission to reduce our carbon footprint hasn’t stopped there and we now have our sights set on nothing less than Net Zero by 2050.

Promoting better well-being and healthy lifestyles has also been integral to the Princes Gate brand and this is set to continue. Princes Gate has been a big supporter of all sports throughout Wales and beyond over the last two decades, with grassroots sport, in particular, being central to partnerships and the Princes Gate brand ethos.

These partnerships include the Welsh Rugby Union (and all regions), Football Association of Wales, Ironman Wales and Cardiff City FC. Our newly designed bottles are expected to start hitting the shelves by the end of January!